For Samuel Thibodeau, Motion Designer and 3D Artist, movement is a creative guiding principle.

He builds on a conviction that motion has become essential to how a brand exists today, not an extra layer added once everything else is locked in. He wants to play a part in moving the whole craft forward by giving his peers the tools to build systems in motion and expand the visual toolkits of the brands they work on daily. His ambition is to make motion behaviour a core part of an identity rather than a decoration, lifting it out of the supporting role it’s given today and helping brands reach their full potential.

Samuel’s journey is rooted in the fine arts, from his college studies to earning a Bachelor of Fine Arts at Concordia University. During his university years, Samuel was deeply involved in the student community, serving on the Board of Directors for the Fine Arts Student Association in 2019, as a Council Member and Fine Arts representative for the Concordia Student Union in 2021, and as President of the Design Art Student Association from 2019 to 2021.

He launched his professional career as a graphic designer at Cook it, where start-up culture let him explore multiple roles. His close proximity to the advertising product led him to naturally transition into motion design, a discipline where he quickly realized his creative mindset felt most at home.

Now at LG2 for nearly five years, Samuel focuses on helping brands evolve and bringing value to corporate identities through motion. His fine arts background remains visible in the structural graphic systems he develops, building cohesive, sustainable tools that let a brand endure over time. Central to his practice is a collaborative spirit. Samuel is a key collaborator for graphic designers to help them expand their horizons, bringing new ideas and life into their static layouts. He believes that while design establishes the structure, motion is what truly makes it alive.